Organizational Behavior Essay - 1100 Words

Organizational Behavior (Essay Sample) Content: Organizational BehaviourName:Institution:Managing Stress in the WorkplaceStress has become a major cause of concern in the workplace today due to reduced/lost productivity, accidents, and increased management pressure. Besides, there is also the increased likelihood of litigation for organizations and employers that may result into bad publicity and loss of reputation, not to mention the possibility of facing huge liabilities for damages. Handling claims related to stress consumes management time further impacting on productivity. Hence, there are strong monetary and socio-economic incentives for organizations to deal with stress in the work place, aside from the obvious ethical considerations. Effective methods that can be undertaken by the management to manage stress in the workplace includes;Making expectations clearThe management should clearly state their expectation to the workers. Workers with clear job description experience less stress compared to those with ill-defined jobs. The managerial staff should ensure that employees are made aware of the relevant details as pertains to their jobs and ensure that the demands expected of them are appropriate. This may for example, involve setting of goals as this not only reduces stress but also provide motivation, besides reducing uncertainties pertaining to actual job performance.AutonomyGiving employees a sense of autonomy in the workplace can help reduce stress. Lack of control over their environment has been noted to be a key inducer of stress among employees in the workplace. Autonomy allows employees to have more control over how they perform their work. Such may include participative decision making whereby employees are given an opportunity to voice decisions that have a direct impact on their job performances. It may also include job-sharing, introducing flexi-time and increased consultations over working practices.Conducive work environmentCreating a fair working environment helps a gr eat deal in reducing stress among employees. Such environment creates a sense of self-worth and status among employees that buffer the effects of stress. This for example may involve training supervisors to be more sensitive at the interpersonal level. It may also involve setting up programs that focus on and help improve employeeà ¢Ã¢â€š ¬s mental and physical conditions. Such may typically involve providing workshops to help employees abandon bad living habits like alcohol use, smoking and weight loss programs among others. Employers should, therefore, strive to develop a more supportive and friendly culture within the work place.Employees can and should also take personal initiative in managing their stress levels. Effective strategies that can be undertaken by individuals include;Social supportA robust social support network acts as a good outlet for stress. This is especially in instances when stress levels become excessive and hence provides a means of reducing built-up tensi on within an individual. Ità ¢Ã¢â€š ¬s imperative that individuals expand their social support networks including, but not limited to friends, relatives or workmates. Such individuals offer avenues for one to access different objective perspectives on a given situation from many angles, and they also offer a hearing ear to oneà ¢Ã¢â€š ¬s problems.Proper time managementPoor time management is a major cause of stress among individuals in the workplace. Poor understanding and utilization of basic principles of time management result in individuals being unable to cope with their job demands hence leading to stress. Individuals should hence put in place time management principles like prioritizing tasks according to urgency and importance and scheduling their activities according to these set priorities. It is also helpful for individuals to be aware of their work routines and daily work cycle and hence put in place measures to handle demanding tasks while they are at their level of p eak performance.Physical exercisesPhysical exercises play a great role in helping individuals relax and hence reduce their stress levels. Activities like jogging, aerobics, swimming and walking helps in providing a mental diversion from the pressures of work and also have a calming effect on the body.Part BCEOOrganizational chartProduction ManagerMarketing ManagerAssembly SupervisorFabrication SupervisorSales SupervisorSales SupervisorSales personsWorkersWorkersWorkersWorkersSales personsSales personsSales personsThe above company exhibits a line organizational structure. In this organizational structure, communication with external companies is constrained by the fact that people at the lower levels are not empowered to make an independent decision when dealing with external companies without involving the top management. The fact that the different departments in such a structure are detached from each other also present a major challenge to external companies in the course of the ir interaction with the organization. This is mainly because the different section heads have no idea of what goes on in...

Brand Image Positioning Choose two Companies in the US - 1100 Words

Brand Image Positioning: Choose two Companies in the US (Case Study Sample) Content: Name:Tutor:Course:Date:Brand Image Positioning Brand image is the perception of consumers or target market about a brand. Every brand portrays an image, which determines the world's mental picture of it. Business organizations invest in developing and retaining a strong brand image since it is pertinent to business success. Maintaining a high brand image fuels significant growth. Brand image is an important element since it has great influence on the purchasing decisions of the target market. This essay outlines an analysis of the brand image of Tiffany Co and The Walt Disney Company. Brand Image of Tiffany Co Tiffany Co is an international company that deals with the sale and supply of quality and expensive jewelry since 1837. It generates its revenue from several regions of the world. The company operates a total of 151 stores located in America, Europe, and Asia. It has high brand equity with a rich heritage of over 176 years and a name synonymous with luxury (B yron). Its brand is perceived to be of excellent quality, timeless luxury, and originality. People are awed by their products due to the perception of high quality and luxury of their brand. The attitude explains why women want wedding or engagement rings from Tiffany. Similarly, men adore products from Tiffany such as males watches due to the perception of quality and class. Also, the many years of service and the tremendous growth in the competitive industry create a picture of sustainability and high returns on capital (Byron). Its brand positioning and retaining define the high quality of its goods and services and luxury of its original and beautiful designs. The good brand image of Tiffany attributes to its diversity in target market segmenting and innovation in developing and managing products. The company has attracted nearly all market segments; from the young to the old, male and female. Indeed, it has something for everyone. It offers not only female's clothes and jewel ry but also male's clothes and jewelry. In fact, it offers products for people of all ages. Everyone can find a product from Tiffany that meets their individual needs. They have various types of jewelry which people love to use as gifts for special events such as birthdays and anniversaries. Moreover, Tiffany Co. has developed and managed products with high level of innovation. For example, the wedding ring finder app is a result of the companys innovation. It is used by customers to locate the wedding rings of their choice. Every year, the company introduces new products with a greater emphasis on expensive, high quality and luxurious jewelry. Although Tiffany Co has been in the business for many years, it has not had issues with bad or negative brand image. An analysis of its brand image positioning reveals that it has managed to maintain a good brand image due to efficient customer relationship management. The company's customer relationship management monitors the consumer pe rception and preferences using research surveys and focus groups. These have enabled it to maintain customer satisfaction and trust. Furthermore, the company has established an excellent brand image through advertisements, sales promotion and personal selling, and sponsorship of high profile events. More importantly, it has offered high-quality jewelry and excellent customer service consistently. As a result, consumers associate its brand with high quality and luxurious jewelry, customer satisfaction, elegant stores and online environment, convenient store locations and beautiful packaging materials (Thomas and Debra). Brand Image of the Walt Disney CompanyThis Company is among the most powerful and influential companies in the entertainment industry throughout the world. It was founded by Walt Disney in 1923 in Hollywood, California, with the principal goal of making people happy. However, the company expanded and opened several studios, and diversified its aims. It is a renowned b rand in the entertainment industry that has consistently delivered its promise. It has accomplished its promise to offer high-quality entertainment and exciting experiences to consumers. Consequently, its brand has gained customer trust and loyalty, and this has allowed it to achieve high brand equity (Francoeur). The good brand image of the Walt Disney Company is linked to its uniqueness and diversity to cope with the changing market trends. The company started as an average entertainment company focusing on cartoons and the entertainment of young children. Although it achieves its principal objective, it encountered several challenges since it had only one target market segment. Nevertheless, it diversified and expanded in line with the market conditions and started producing entertainment content for the mature people. Also, it established four business segments, which include:] motion pictures, media networks, theme park and resorts, and consumer products. More importantly, it developed and maintained these new strategies and fulfilled its promise to customers (Robbins and Michaela). The Walt Disney Company established its brand image through several strategies. Besides addressing customer preferences and offering excellent customer service, the company adhered to its vision, mission, purpose and core values. It has remained focused in ensuring its vision of being the preeminent leader in offering family e...